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Brand Guide

Creative Director: Amanda Bouchard

Dr. Lauren Casey’s brand exudes a sense of luxury and personalized care that transcends traditional recovery services. The gold and black color scheme, combined with high-quality images, speaks to a premium, almost exclusive experience. Dr. Casey presents herself not just as a specialist, but as a lifestyle choice for those seeking guidance in their recovery journey.

The photographs hint at a blend of professional expertise and personal touch, with one image showing Dr. Casey in a natural setting, suggesting her approach is grounded yet aspirational. The words alongside the images are warm and inviting, emphasizing a personalized and flexible service that is tailored to individual needs.

The offerings, outlined as Gold, Silver, and VIP, reinforce the idea of tailored services at varying levels of engagement, allowing clients to choose how deeply they wish to integrate her guidance into their lives. The language used in the text is confident and assures potential clients of Dr. Casey's commitment to their recovery, suggesting a partnership rather than a hierarchical doctor-client relationship.

Overall, Dr. Lauren Casey's brand positions her as a high-end provider of recovery services, one that offers more than just coaching – a transformative life experience. It’s sophisticated, yet deeply empathetic, catering to those who are not only looking for recovery support but are also seeking an elevated approach to overcoming life’s challenges.

Key Attributes of Dr. Casey's Brand:

  1. Expertise: With over two decades of experience, Dr. Casey is a recognized authority in recovery coaching, crisis management, and empowerment. Her academic contributions and professional accolades further establish her credibility in the field.

  2. Holistic Approach: Dr. Casey's brand emphasizes a holistic approach to healing, addressing not only the symptoms of addiction or crisis but also the underlying emotional, psychological, and spiritual aspects.

  3. Empathy and Compassion: At the heart of her brand is a genuine empathy and compassion for those she works with. Dr. Casey's dedication to understanding and supporting her clients' unique journeys is a cornerstone of her brand identity.

  4. Global Impact: Dr. Casey extends her services and expertise worldwide, offering crisis management training to organizations and speaking at international conferences. Her global perspective enriches her brand and broadens her reach.

  5. Personal Empowerment: Empowering individuals to reclaim their lives and achieve their full potential is central to Dr. Casey's brand. She inspires confidence and self-belief in her clients, guiding them toward lasting change.

  6. Collaborative Spirit: Dr. Casey's partnership with Ali McAndless and her collaborative approach to coaching highlight her belief in the power of teamwork and shared wisdom in the recovery process.

  7. Inspirational Leadership: As a keynote speaker and thought leader, Dr. Casey's brand is marked by her ability to inspire and motivate audiences with her insights on recovery, resilience, and empowerment.

  8. Authenticity: Dr. Casey's openness about her own journey and her commitment to authenticity resonate throughout her brand, fostering trust and relatability.


Overall, Dr. Lauren Casey's brand is a reflection of her passion for making a positive impact in the lives of those seeking recovery and empowerment. Her expertise, empathy, and holistic approach define a brand that is both professional and deeply human.

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Most commonly used keywords by people on YouTube and Google to find a recovery coach can vary based on current trends, geographical location, and specific needs. However, here are ten keywords that are often used:

  • Recovery Coach

  • Addiction Recovery Coach

  • Substance Abuse Coach

  • Sober Coach

  • Life Coach for Addiction

  • Recovery Coaching Services

  • Addiction Support Coach

  • Holistic Recovery Coach

  • Certified Recovery Coach

  • Alcohol Recovery Coach


It's important to note that the effectiveness of these keywords can change over time, and it's beneficial to conduct regular keyword research to stay updated on the most relevant terms. Additionally, incorporating location-specific keywords (e.g., "Recovery Coach Los Angeles") can help in targeting a more specific audience.


Commonly used phrases by people on YouTube and Google to find a recovery coach:

  • How to find a recovery coach

  • Best recovery coach near me

  • Recovery coaching for drug addiction

  • Personal recovery coach for alcoholism

  • Online recovery coaching services

  • What does a recovery coach do

  • Recovery coach certification programs

  • Benefits of a recovery coach

  • Recovery coach for mental health

  • Affordable recovery coaching


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